Interesting visit today in Tours.
IMT institute is training students & professionals to all type of jobs related to cosmetics industry in particular. Especially on all industrial jobs, but not only !
We also met Spin Control (analysis of perception & emotion) , and Certesens (works on perception through materials and sensation).
Eyetracker: or how to analyze consumers reactions to a product campaign, in term of visual impact through eye focus and points of attention. Check the video !
We met everybody thanks to Cosmetic Valley, and will work asap on a plan for a collaboration between IMT & Beautéville.
Presentation of Beauteville